Effective Date: 17 May 2025
At Eternal Raine, we are committed to protecting your privacy and safeguarding your personal information.
This policy explains what data we collect, how we use it, the legal basis for processing it, and your rights under the UK General Data Protection Regulation (UK GDPR) and other applicable laws.
By using our website https://eternalraine.com (“Site”), you agree to this Privacy Policy.
1. Information We Collect
We may collect and process the following types of personal information:
Personal Identifiers – Name, email address, phone number, shipping address, billing address.
Payment Information – Payment card details and transaction data (processed securely by our payment providers; we never store full card details).
Device & Usage Data – IP address, browser type, device identifiers, pages visited, time spent on the Site, and other analytical data.
Communications – Information you share when contacting us via email, phone, or contact forms.
Order History – Details of purchases and preferences to help us serve you better.
We do not collect special categories of personal data (such as health data, political opinions, or biometric information).
2. How We Use Your Information & Legal Basis
We process your personal data for the following purposes and under the following legal bases:
| Purpose | Examples | Legal Basis |
|---|---|---|
| To process and fulfil orders | Creating orders, shipping, returns | Contract |
| To communicate with you | Order updates, responding to inquiries | Contract / Legitimate Interests |
| To personalise your experience | Product recommendations, saved preferences | Legitimate Interests |
| To send marketing communications (if you opt in) | Email newsletters, offers | Consent |
| To improve our Site & services | Analytics, customer feedback | Legitimate Interests |
| To comply with legal obligations | Tax, fraud prevention | Legal Obligation |
3. Sharing Your Information
We may share your personal information with:
Service Providers – Payment processors, delivery partners, IT service providers, and marketing platforms.
Legal & Compliance – Regulatory authorities or law enforcement where required by law.
Third-Party Tools – For analytics, advertising, and website performance (see our Cookie Policy for details).
We do not sell your personal data.
4. International Data Transfers
Some of our service providers (e.g., Google, Meta) store or process data outside the UK/EEA.
Where this occurs, we ensure adequate safeguards such as:
Adequacy decisions by the UK Government/European Commission
Standard Contractual Clauses (SCCs) approved under GDPR
5. Data Retention
We keep your personal data only for as long as necessary for the purposes collected, including satisfying legal, accounting, or reporting requirements.
Typical retention periods:
Order records – 6 years (for tax/legal purposes)
Marketing data – Until you withdraw consent or unsubscribe
Account data – Until you request deletion
6. Cookies & Tracking
We use cookies and similar technologies to operate our Site, analyse performance, and provide personalised content.
You can control cookies via your browser or our cookie consent banner.
Full details are in our Cookie Policy.
7. Your Rights Under GDPR
You have the right to:
Access your personal data
Rectify incorrect or incomplete data
Erase your data (“right to be forgotten”)
Restrict or object to certain processing
Data portability – receive your data in a transferable format
Withdraw consent at any time (where consent is the legal basis)
To exercise these rights, email us at hello@eternalraine.com.
You also have the right to lodge a complaint with the UK regulator:
Information Commissioner’s Office (ICO) – www.ico.org.uk
8. Data Security
We use appropriate technical and organisational measures to protect your data.
While no online transmission is 100% secure, we take all reasonable steps to safeguard your personal information.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on our Site, with the updated “Effective Date” shown at the top.
10. Contact Us
If you have any questions about this Privacy Policy or our data practices:
Email: hello@eternalraine.com